We do content strategy for digital product development. We specialise in content design, content experience planning, content performance marketing, and content governance models.
de leon & co
We roll our sleeves up and get stuck in from the outset. We listen and learn before we start to devise.
Our collaborative approach means we foster innovation, efficiency and joined-up thinking across your business so that your products are more creative and customer-centric.
Content strategies that get conversion.
Content design and experience
We use qualitative and quantitative research methods to give your customer the content they need, when they need it. These form the basis of an editorial strategy and content experience design that we develop with you to help get your customers more engaged with your product and your sales team better leads.
Content performance
Assessing, iterating and optimising is key to content success. We work with you and your analytics teams and media buyers to examine what content is hitting the mark and how to keep the momentum going.
Content planning and governance
Consistency is key to the success of your content. With a content model and planning distribution in place, you can begin to move the dial. Our hybrid backgrounds in editorial and campaign planning means we can help establish governance and publishing protocol so your product and related assets are in market when they need to be.
